‘A contract law historian looks at personalized contracts’

“As a contract law historian, I shall look into personalized contracts from a historical perspective. Archaic contract making is of a personalized nature. The negotiating parties read signals they hope will disclose the willingness to pay, and they factor all kinds of personal information into their negotiating strategies. Anyone who has found himself in the clutches of a Mediterranean carpet seller knows what I am talking about. The inherent personalization is often a tool to take advantage of the other side …” (more)

[Wolfgang Ernst, Oxford Business Law Blog, 26 July]

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