‘Bavarian DPA finds data transfers to US-based email marketing platform unlawful’

“The Bavarian Data Protection Authority (DPA) recently ruled that a German publisher should cease using a US-based email marketing platform to send newsletters to its subscribers. The Bavarian DPA found that transfers of email addresses of EU subscribers by the German publisher to the US-based platform to be unlawful. When using the platform, the German publisher relied on the Standard Contractual Clauses (SCCs) for its data transfers from Germany to the US …” (more)

[Davinia Brennan, Ireland IP and Technology Law Blog, 15 April]

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