‘Who is the “average consumer” when a product/service is aimed at both specialized and everyday consumers?’

“What is the scope of assessment of ‘the average consumer’ in proceedings concerning the distinctive character of a sign? What could be said in relation to the public’s attention when it comes to advertising slogans/messages? Is it possible for the ‘average consumer’ to exert both a high and low level of attention if the goods and/or services in question are aimed at a specific public, while also being, on occasion, purchased by uninformed consumers who are part of the general public? …” (more)

Nedim Malovic, The IPKat, 9 August]

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