‘David Simon: Trademark Law and Consumer Safety

“I was happy to read David Simon’s new article, ‘Trademark Law and Consumer Safety’, forthcoming in the Florida Law Review. Simon argues trademark law should pay more attention to the physical harms that products pose for consumers, rather than just economic harms. The conventional view is that trademark law exists to prevent consumer confusion and lower consumers’ search costs for finding the products they want. At the same time, trademark law protects sellers’ investments in product quality and advertising. Simon’s article argues that trademark law does, or should do, a lot more than this …” (more)

[Camilla Hrdy, Written Description, 30 July]

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