‘Navigating trade mark oppositions: the risks of weakly distinctive marks and late claims’

In the context of linguistic expression, the term ‘ultra’ refers to something bold and superlative, which goes ‘beyond’ (this is what the Latin word literally means). Being nothing more than a generic praise, unless paired with some unique elements, potential trade mark applicants looking to capitalize over the said term will likely find it challenging to secure exclusivity … (more)

[Nedim Malovic, The IPKat, 5 February 2025]

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