In the context of linguistic expression, the term ‘ultra’ refers to something bold and superlative, which goes ‘beyond’ (this is what the Latin word literally means). Being nothing more than a generic praise, unless paired with some unique elements, potential trade mark applicants looking to capitalize over the said term will likely find it challenging to secure exclusivity … (more)
[Nedim Malovic, The IPKat, 5 February 2025]
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