ABSTRACT
The debate over data privacy and protection has grown due to increased internet usage and technological advancements. Service providers, who manage websites, applications, and social media platforms, are responsible for protecting user data from unauthorized access and vulnerabilities. However, some platforms fail to adequately safeguard data, leading to data breaches and the exposure of sensitive data to unauthorized parties. This infringes on users’ fundamental rights to privacy and freedom to express themselves. Therefore, companies need to adopt defensive mechanisms to ensure adequate protection of users’ personal data and raise awareness about their right to control sharing. This study examines the role of privacy law in protecting consumer data, with a focus on recent trends and developments in the US. The study highlights the impact of recent regulations, such as the CCPA, and the influence they have on US consumer’s privacy. It also notes the increased focus on data breach notification and security, as well as the challenges and complexities in implementing these regulations, while emphasizing the importance of effective privacy law in protecting consumer data. The study recommends best practices for companies handling consumer data, including transparency and notice, data minimization and security, and accountability and compliance. The protection of consumer data is a critical issue in today’s digital landscape. Privacy law plays a crucial role in ensuring that companies handle consumer data responsibly and ethically. This study contributes to the ongoing conversation about privacy law and consumer data protection, highlighting the need for continued evolution and improvement in this area.
Olanrewaju, Ajibola, The Role of Privacy Law in Protecting Consumer Data: Recent Trends and Developments in the United States (June 3, 2024).
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