Oren Bar-Gill, Seduction by Contract: Law, Economics, and Psychology in Consumer Markets, Oxford: Oxford University Press, 2012, 80pp, hb £ 26.99, pb £14.99. The current revival of behavioural economics finds ready application to consumer contracts. Once the normal assumption of economic analysis that people always act rationally in their own self-interest is modified, economists can begin to grasp better the typical problems that arise in retail markets caused by the ‘irrationality’ of consumers … (more)
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Hugh Collins on Oren Bar-Gill, Seduction by Contract: Law, Economics, and Psychology in Consumer Markets, Oxford: Oxford University Press, 2012, 280pp, hb £ 26.99, pb £14.99. Modern Law Review, Volume 77, Issue 6, pages 1030–1036, November 2014, DOI: 10.1111/1468-2230.12093. Article first published online: 3 NOV 2014.
First posted 2014-11-04 12:25:01
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